Enterprise AI adoption is reshaping customer engagement
AI adoption is moving beyond experimentation into customer messaging and product-personalization workflows. The read-through is positive for software vendors that can attach AI to measurable engagement use cases, though the quote directly quantifies adoption only at Braze.
Paid adoption of our AI tools, Decisioning Studio, Agent Console, AI Item Recommendations, and our Predictive Suite, reach roughly 1/3 of our large customer cohort in Q2, up about 900 basis points from Q1. That adoption is changing how customers send messages and personalize product experiences.
Who it touches
- BRZEbullish
Paid AI-tool adoption reached roughly one-third of large customers and increased 900 basis points sequentially, supporting expansion of AI-enabled software usage.
- TWLObullish
The quote signals expanding enterprise demand for AI-enabled personalization and cross-channel engagement capabilities.
- HUBSbullish
Rising AI adoption in customer engagement supports broader demand for AI features across marketing and customer-platform software.
About this signal
- Company
- Braze, Inc.
- Category
- technology
- Call
- Q2 FY2027