Cloud marketplaces are becoming enterprise software channels
Enterprise software distribution is increasingly influenced by existing cloud commitments and marketplace procurement. This favors vendors that integrate with hyperscaler sales channels and can use those channels to reach new geographies and verticals.
More of our customers are choosing to procure Braze through AWS Marketplace, drawing on cloud commitments they already have in place, and this agreement makes that path easier while extending our reach across international markets and industry verticals.
Who it touches
- BRZEbullish
AWS co-selling, Marketplace procurement, and international distribution expand the channel for enterprise software purchases.
- ORCLbullish
The quote supports continued importance of cloud marketplaces and committed cloud spend in enterprise software procurement.
- SAPbullish
The quote signals that enterprise software distribution is increasingly tied to cloud commitments and marketplace purchasing.
About this signal
- Company
- Braze, Inc.
- Category
- operations
- Call
- Q2 FY2027