PLG demand remains a growth headwind
Asana’s outlook shows that product-led growth softness can persist through planning cycles rather than rebound quickly. The read-through is most relevant to enterprise-software vendors that rely on self-serve adoption and conversion for incremental growth.
Second, the PLG headwind we discussed earlier continues to weigh on the second half revenue growth profile. We estimate approximately 100 basis points of pressure to revenue growth in Q3, which increases to 150 basis points of pressure in Q4. Our outlook assumes the current PLG trends persist through the balance of the year and incorporates no recovery in FY 2027 from the initiatives I discussed earlier.
Who it touches
- ASANbearish
Management expects PLG trends to reduce revenue growth by roughly 100 basis points in Q3 and 150 basis points in Q4.
- MNDYbearish
The quote signals continued pressure in product-led software demand trends.
- APPNbearish
The quote signals continued pressure in product-led software demand trends.
About this signal
- Company
- Asana, Inc.
- Category
- demand
- Call
- Q2 FY2027